Effective communication is absolutely crucial to business success. Appropriate communication with all influential parties relating to an organisation ensures that all processes and functions are being conducted at maximum proficiency. It also guarantees that client needs can be easily communicated and met to ensure full satisfaction.
Professional language is a skill that needs to be developed over time. While within the business world, there is an unwritten standard of what is deemed professional, it will vary depending on the individual. Professional language will primarily be focused on the exact wording used. This language will be utilised in all business areas, and often must be adjusted depending on the situation and who the receiving audience is. Overusing specific wording or phrases can reduce the message's impact, so one would also assess and filter out overused or weak wording.

Furthermore, communication does not end with physical language. For professional language to be completely effective, the tone and body language of how the message is presented also need to be considered. Presenting information openly and confidently will be much more engaging for the audience, and they will be much more willing to cooperate with the speaker.

Upon completion of this course, participants will be able to:

Understand the vitality of using professional language in an executive setting.
Evaluate the importance of using the correct tone when conveying a crucial message.
Confidently use professional language across different forms of communication – written, phone calls, and face-to-face.
Comprehend complex information provided in a professional language and relay it to those necessary.
Successfully engage with important personnel and communicate clearly and concisely.
Be capable of translating unprofessional language or alternative information sources into professional language.
Assess external factors that may influence how a message is received.

This course is designed for anyone in a senior management or executive position who wishes to develop their skills and knowledge relating to professional language. It would be most beneficial for:

Senior Executives
Business Directors
Operations Managers
Regional Managers
Business Owners
Chief Executives
Vice Presidents

This course uses a variety of adult learning styles to aid full understanding and comprehension. Participants will review case studies of successful business executives to highlight their communication methods and the effectiveness of their use of professional language.

The participants will use a combination of learning methods, including seminars, group discussions, case studies, and group activities. These will allow ample opportunities for the participants to fully develop their comprehension of the taught content and related skills. The group activities enable them to demonstrate their understanding and use constructive criticism to refine their capabilities.

Day 5 of each course is reserved for a Q&A session, which may occur off-site. For 10-day courses, this also applies to day 10

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محتوى الكورس

Section 1: Fundamentals of Professional Language

The importance of communicating with a purpose.
Maintaining engagement with the audience through tone and language.
How the type of language used can dictate how a message is received.
Filtering out slang and causal wording from professional conversations.
Techniques to avoid filler words and conversations.
Applying professional language to all mediums of communication.

Section 2: Advanced Reasoning

Identifying how advanced reasoning is beneficial when using professional language in an executive setting.
Assessing the process of verbal reasoning:
- Thinking and acting logically.
- Accurately analysing written information and during conclusions.
- Conveying important information concisely and adjusting delivery method depending on the receiver – managers, suppliers, or customers.
Understanding the use of logical reasoning:
- Analysing and interpreting information and data from graphs and tables and translating them into an effective format.
- Presenting information from these sources to the necessary audiences.

Section 3: The Influence of Audiences

Examining how the receiving audience can influence the required language and tone.
Identifying different groups of people within each business function and evaluating ideal language methods.
Exploring the different needs, demands, interests, and cautions of the target audience.
Utilising different models for categorising audiences.

Section 4: Developing Proficiency in Communication

Utilising different methods and techniques to develop communication skills.
Ensuring all those involved are able to effectively engage in the topic at hand.
Encouraging feedback and being open to constructive criticism.
Revisiting weaknesses in communication and actively striving for improvement.

Section 5: Advancing Verbal Communication

Verbal communication as the heart of all business communication.
Incorporating other necessary skills to further professional language.
Personally engaging with the audience using captivating language.
How to structure an effective presentation.
Negating conflict and business disputes using appropriate language.

تفاصيل الشهادة

عند إتمام هذه الدورة التدريبية بنجاح، سيحصل المشاركون على شهادة إتمام التدريب من Holistique Training. وبالنسبة للذين يحضرون ويكملون الدورة التدريبية عبر الإنترنت، سيتم تزويدهم بشهادة إلكترونية (e-Certificate) من Holistique Training.

شهادات Holistique Training معتمدة من المجلس البريطاني للتقييم (BAC) وخدمة اعتماد التطوير المهني المستمر (CPD)، كما أنها معتمدة وفق معايير ISO 9001 وISO 21001 وISO 29993.

يتم منح نقاط التطوير المهني المستمر (CPD) لهذه الدورة من خلال شهاداتنا، وستظهر هذه النقاط على شهادة إتمام التدريب من Holistique Training. ووفقًا لمعايير خدمة اعتماد CPD، يتم منح نقطة CPD واحدة عن كل ساعة حضور في الدورة. ويمكن المطالبة بحد أقصى قدره 50 نقطة CPD لأي دورة واحدة نقدمها حاليًا.