Course Info
Code PM2-107
Duration 5 Days
Format Classroom
Course Summary
Hosting an important event for your company can mean the difference between a successful contract win or a massive financial investment and a negative external reputation as a result of an uninspiring conference.
The trick is to wow your guests, stakeholders, and investors with amazing events and interesting activities to secure that investment, whether it’s for time, money, or resources. It’s all about making your event memorable to ensure your guests will want to partner with your organisation and will remember you for your creativity and innovation which adds a little more depth to your brand.
But there’s lots to think about. It’s not just about displaying your facts and figures in an exciting way. You need to consider your event invitations, who to invite and how to invite them, your venue, seating arrangements and facilities, and your all-important refreshments. You’ll need to put your best foot forward, spruce up your business’ offering to add a bit of extra sparkle, and bring in that new business using your winning conference and event management experience.
- To open the doors to creativity and plan an exciting and innovative event.
- To focus your organisational skills to create a successful project outcome.
- To understand the ins and outs of event planning.
- To assess the function of your event and discover what your guests need to make provisions based on your target audience.
- To develop a cost analysis to ensure your event remains in budget and brings a return on investment.
- To prepare activities and interactive experiences to engage an audience.
- To demonstrate leadership skills when delegating to an events team.
This course will help to develop hospitality and event management skills for anyone within an organisation who aims to plan a successful event. It would be most beneficial for:
- Event Planners
- PR Professionals
- Project Managers
- Marketing Managers
- Business Owners
- Hospitality Professionals
- Hoteliers
- Venue Dressers
This course provides a range of adult learning styles to help unlock your creative side. You’ll take a look through past examples of successful events, discover new trends and popular activities to trial, and conduct surveys to determine the best ways of displaying information to get a positive result.
You’ll be involved in group discussions to pitch your ideas and will have the opportunity to create a project plan to roll out for your next event.
Course Content & Outline
- What you need to be a good events manager.
- How an event can transform your business.
- Deciding on your event goals.
- Surveys and qualitative data – what does your audience want?
- Competitor events and their wins.
- Developing a vision in keeping with your brand.
- Select the right venue for your clients.
- Compelling advertising to pull in the right people.
- Developing a cost structure – where do you want to spend and where should you look to save?
- Budget control and stock management.
- Setting a contingency plan.
- Insurance plans and documentation.
- Renting and decorating your space.
- Setting SMART objectives to achieve.
- Developing a timing structure to keep you on target.
- Innovative themes that cater to your audience.
- Accessibility considerations.
- Gantt charts and their uses.
- Contacting suppliers and setting expectations.
- Your VIP list.
- Filling the room.
- Social media marketing.
- Invite only – signing off your guest list.
- Prebooking scenarios.
- Guest speakers and activities.
- Setting up conference registration activities.
- First steps from planning to implementation.
- Greeting guests and finding seats.
- Catering obligations and dietary requirements.
- Scheduling your activities.
- Effective delegation.
- The basics of hospitality.
- Team briefings and responsibilities.
- Creating an events committee.
- Risk assessments before and during an event.
- Health and safety considerations.
- Documenting risks and mitigating problems.
- Creating an emergency contact list.
- Lessons learned – what went well?
- Measuring successes through feedback.
- Inviting media attention for reviews.
- The importance of event team feedback.
- Preparing a final report.
Unlock the secrets of advanced events management and protocol to take your events to new heights. Discover the importance of protocol, explore advanced techniques, and learn how to streamline operations, enhance communication, and manage crises effectively.
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