The oil and gas industry is an incredibly competitive global market and it’s tough to stay ahead of the game. Because of the saturated market, it’s important to find a unique and innovative marketing strategy and develop a positive brand image in order to attract other businesses.
Business to business sales are especially important to a petroleum company as having these types of partnerships can lead to mutually beneficial relationships, bring in the most money and will also present a positive reputation to other clients and consumers.
To stay ahead of the competition and gain the best deals you will be required to negotiate your position, show the benefits of using your organisation over others and understand the whole oil and gas arena to enable you to answer any tricky questions or concerns.
It’s also essential to create a pre-planned action framework to display your marketing and distribution efforts and commercial foundations to present a strong, forward-thinking picture of your organisation and forecast for future trends.
This training is designed for anyone responsible for securing B2B contracts or creating unique marketing strategies within the oil and gas industry. It would be most beneficial for:
This course uses a variety of adult learning techniques to aid full understanding and comprehension. Participants will review videos and interactive presentations to understand what B2B contacts look for before signing a contract.
They will work in groups to develop a brand image which is unique, shows off a unique selling point and draws the attention of the audience. The participants will also be provided with a variety of digital and social media platforms and work to identify the benefits of each when exploring B2B advertising, while reviewing real-world examples of marketing success in the industry. Each group will then work together in role-playing activities to improve their negotiation skills and ensure a positive outcome in contractual discussions.