The Role of Social Platforms in Shaping Rural Livelihoods
Course Info
Code IND06-103
Duration 5 Days
Format Classroom
Course Summary
As society develops, the use of technology and social platforms has greatly increased. Social platforms are a great tool that can be utilised by individuals and organisations to engage in communities and gain knowledge and understanding surrounding various topics. Rural communities can also greatly benefit from social platforms, as it would allow them to drastically increase their community engagement.
Rural communities can often fall behind as city communities develop at a much quicker rate, but with the correct utilisation of social platforms, they can rapidly match their development. Community engagement is crucial for any industry to develop, as it allows organisations or businesses to reach out to similar organisations to them and create professional relationships. These relationships can be beneficial for both parties, as it provides the opportunity for them to work together and provide one another a service and develop partnerships.
Furthermore, social platforms allow for immense income diversification, which is highly encouraged within rural livelihoods. Social platforms allow for greater business advertising in a much more affordable way and individuals can offer various services which can reach beyond their specific location. These methods can also be much more sustainable for those in rural communities due to its accessibility.
During this course, you’ll learn:
To understand the importance of social platforms within the agriculture industry.
To analyse the multidimensional nature of rural livelihoods and how they are vital for society.
To explain the internal and external factors that may influence rural livelihoods.
To describe what social platforms are and their influence on organisations.
To explore community engagement and social platform management to increase public support.
To utilise social platforms as a method of income diversification to increase industry sustainability.
To implement various strategies for promoting economic improvement, social awareness, and daily functions.
To foster collaboration between stakeholders and agricultural workers.
This course is designed for anyone working within a rural community, or those who wish to develop their knowledge of social platforms and rural livelihoods. It would be most beneficial for:
Community Engagement Managers
Rural Planners and Surveyors
Rural Projects Officers
Business Owners
NGO Leaders
Rural Consultants
This course uses a variety of adult learning styles to aid full understanding and comprehension. Participants will engage in various case studies to highlight key challenges faced within rural livelihoods and calculate various solutions using social platforms.
To promote full comprehension of the taught content, the participants will partake in a variety of learning exercises to grant them a well-rounded understanding. Through presentations, group discussions, practical activities and role-playing activities, the participants can develop their knowledge and demonstrate all relevant practical skills.
Course Content & Outline
Section 1
Fundamentals of Rural Livelihoods
Defining what a rural livelihood is and what roles are included.
Understanding the necessity and importance of the agricultural industry nationally and internationally.
Examining internal and external influences within the industry and how these impact agricultural workers.
What society functions and processes are intertwined within the agricultural industry.
Identifying challenges commonly faced by rural communities and how social platforms grant possible solutions.
Section 2
Community Engagement
Exploring how community engagement can improve rural livelihoods.
Describing the 3 C’s of community engagement and their purpose – collaboration, consultation and communication.
Open and honest communication to generate understanding and empathy from stakeholders.
Raising awareness on issues within the industry and presenting solutions.
The importance of educating community members and including them within the agricultural conversation.
Section 3
Social Platforms
Evaluating the use of social platforms for fostering economic empowerment in rural communities.
Engaging with other rural communities on social platforms to form beneficial relationships.
Utilising social platforms as a method of advertisement and promotion.
Prioritising income diversification – online stores and sponsorships.
Identifying rural value chains and how to incorporate these into organisational processes.
Section 4
Sustainable Livelihood
Assessing livelihood assets and vulnerabilities within rural communities.
Aligning sustainable practices with resilience and adaptation.
Utilising social platforms to increase sustainable practices by collaborating with communities and other rural organisations.
Exploring various methods and techniques of increasing sustainable practices.
Section 5
Stakeholder Engagement
The vitality of actively engaging with stakeholders.
Identifying the different stakeholders within the rural organisation.
Understanding how collaboration can drastically improve rural functions and leads to income diversification.
Building relationships and establishing partnerships among government agencies, NGOs and local communities.
Creating goals and objectives and detailing these within action plans.
Effective Strategies for Targeting Your Social Media Audience
Identify your target audience, analyse their preferences, and create tailored marketing plans for successful social media campaigns.
Identify your target audience, analyse their preferences, and create tailored marketing plans for successful social media campaigns.
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