Saša Petar
A certified instructor in
About Me
Dr. Saša Petar is an international business expert and professor with 37+ years of global industry experience and 22+ years in higher education. He has delivered 10,000+ hours of lectures, 3,000+ hours of coaching, and mentored 340+ students across bachelor’s, master’s, and doctoral levels.
A highly published author, he has written 70+ scientific articles, 400+ business articles, 33 business books, and contributed to 50+ EU projects. He has lectured in 20+ universities worldwide and provides executive coaching and consultancy to C-suite leaders and corporate teams.
His core strengths include negotiation, executive coaching, multicultural communication, sales and marketing, economic theory, and analytical reasoning—combining academic depth with practical business insight.
