Customer profiling creates detailed descriptions of different segments within an organisation’s customer base. This information is essential for developing tailored marketing strategies, enhancing customer experiences, and improving product and service offerings. The "Customer Profiling Techniques & Procedures" training course provides participants with the tools and techniques to identify, segment, and understand their customers, ensuring more targeted and effective engagement.
This course covers a range of customer profiling techniques, from collecting and analysing demographic data to understanding psychographics, behaviour patterns, and purchasing habits. Participants will learn how to create comprehensive customer profiles, also known as buyer personas, that help organisations connect with their target audience more effectively. Additionally, the course will explore how to use data analytics, surveys, and customer feedback for profiling and ways to leverage this information in marketing campaigns, product development, and customer service strategies.
By the end of this course, participants will be equipped to conduct customer profiling activities that drive better decision-making, improve marketing effectiveness, and enhance customer satisfaction. The course is ideal for marketing professionals, sales managers, business analysts, and customer service personnel seeking to deepen their understanding of customer behaviour and preferences.
Upon completion of this course, participants will be able to:
This course is intended for
The course adopts a combination of theoretical instruction and hands-on practice to ensure participants can effectively apply customer profiling techniques:
Section 1: Introduction to Customer Profiling
Section 2: Data Collection for Customer Profiling
Section 3: Techniques for Analysing Customer Data
Section 4: Creating Comprehensive Customer Profiles
Section 5: Applying Customer Profiles in Marketing Strategies
Section 6: Updating and Refining Customer Profiles
Section 7: Case Studies and Practical Applications
Upon successful completion of this training course, delegates will be awarded a Holistique Training Certificate of Completion. For those who attend and complete the online training course, a Holistique Training e-Certificate will be provided.
Holistique Training Certificates are accredited by the British Accreditation Council (BAC) and The CPD Certification Service (CPD), and are certified under ISO 9001, ISO 21001, and ISO 29993 standards.
CPD credits for this course are granted by our Certificates and will be reflected on the Holistique Training Certificate of Completion. In accordance with the standards of The CPD Certification Service, one CPD credit is awarded per hour of course attendance. A maximum of 50 CPD credits can be claimed for any single course we currently offer.