This advanced training course is designed for professionals aiming to excel as Growth Managers and Performance Marketing Leads, roles that are central to scaling modern digital businesses. The course provides in-depth knowledge of growth strategies, performance marketing channels, data-driven decision-making, and cross-functional leadership.
Participants will learn how to combine creativity with analytics to drive customer acquisition, engagement, and retention. The course emphasises experimentation frameworks, funnel optimisation, paid media strategies, and attribution modelling, equipping learners with the skills to achieve measurable business impact.
By the end of this course, participants will be able to:
- Understand the role and responsibilities of Growth Managers and Performance Marketing Leads.
- Design and implement growth frameworks that align with business objectives.
- Optimise digital marketing campaigns across channels for ROI and scalability.
- Use data analytics, A/B testing, and attribution models to drive performance.
- Collaborate effectively with product, sales, and customer success teams.
This course is ideal for:
- Marketing professionals transitioning into growth or performance roles.
- Digital marketing managers and strategists.
- Entrepreneurs and startup founders.
- Product managers seeking to enhance growth capabilities.
- Analysts and consultants working in growth-focused environments.
The course blends lectures, hands-on exercises, case studies, and group discussions. Participants will use marketing tools and analytics platforms to design, test, and optimise growth and performance marketing strategies in practical scenarios.
Day 5 of each course is reserved for a Q&A session, which may occur off-site. For 10-day courses, this also applies to day 10
Section 1: Introduction to Growth and Performance Marketing
- Defining the roles of Growth Manager and Performance Marketing Lead.
- The growth mindset: experimentation and agility.
- Key differences between traditional marketing and growth marketing.
- Case studies of companies that scaled through growth-driven strategies.
Section 2: Customer Acquisition and Funnel Optimisation
- Understanding the customer journey and growth funnels.
- Multi-channel acquisition strategies: paid, organic, partnerships.
- Conversion rate optimisation (CRO) techniques.
- Retention and lifecycle marketing tactics.
Section 3: Paid Media and Performance Campaigns
- Campaign setup and optimisation across Google Ads, Meta, LinkedIn, TikTok.
- Programmatic advertising and remarketing strategies.
- Budget allocation and bidding strategies for ROI.
- Attribution modelling and measuring channel effectiveness.
Section 4: Data, Analytics, and Experimentation
- Key metrics and KPIs for growth and performance marketing.
- Tools: Google Analytics, Mixpanel, Amplitude, BI dashboards.
- Designing and analysing A/B tests and multivariate experiments.
- Data-driven decision-making for campaign scaling.
Section 5: Leadership and Cross-Functional Collaboration
- Leading growth initiatives across product, sales, and customer success.
- Building and managing high-performance growth teams.
- Communicating results and insights to stakeholders.
- Creating long-term growth roadmaps and scaling strategies.
Upon successful completion of this training course, delegates will be awarded a Holistique Training Certificate of Completion. For those who attend and complete the online training course, a Holistique Training e-Certificate will be provided.
Holistique Training Certificates are accredited by the British Accreditation Council (BAC) and The CPD Certification Service (CPD), and are certified under ISO 9001, ISO 21001, and ISO 29993 standards.
CPD credits for this course are granted by our Certificates and will be reflected on the Holistique Training Certificate of Completion. In accordance with the standards of The CPD Certification Service, one CPD credit is awarded per hour of course attendance. A maximum of 50 CPD credits can be claimed for any single course we currently offer.
Delve into the distinct scopes and strategies of sales and marketing, and understand how they contribute to business growth. Discover the unique objectives of each function and the importance of collaboration between sales and marketing teams.
- Course Code PM1-121
- Course Format Classroom, Online,
- Duration 5 days
Featured Courses
