Intensive Exhibition and Event Management (IEEM)
Course Info
Course Summary
The Intensive Exhibition and Event Management (IEEM) course is a fast-paced, comprehensive program designed to equip professionals with essential skills and knowledge in exhibition and event management. It is ideal for individuals looking to enhance their capabilities quickly and gain certification within a short timeframe.
Upon completion of this course, participants will be able to:
- Provide a condensed yet thorough understanding of the exhibition and event management industry.
- Develop key strategic planning, marketing, operations, and risk management skills.
- Enhance leadership and team management abilities.
- Ensure adherence to high professional standards and ethics.
This course is intended for:
- Professionals with at least three years of experience in the exhibition and events industry.
- Event coordinators, managers, and planners looking to advance their careers.
- Marketing and sales professionals in the events sector.
- Individuals seeking certification to validate their expertise.
This course uses a variety of adult learning styles to aid full understanding and comprehension. Participants will review case studies to highlight key areas of importance and possible areas for faults. They will be supplied with the best tools required for learning exercises to improve their skills. Participants will analyse the examples to understand how these skills, techniques and methods apply in the workplace.
Course Content & Outline
Section 1: Introduction to Exhibition and Event Management
- Industry Overview
- Key trends and future outlook
- Career pathways in exhibition management
Section 2: Strategic Planning
- Vision, mission, and goal setting
- Market research and analysis
- Developing a strategic plan
Section 3: Event Design and Planning
- Concept development
- Project management principles
- Venue selection and layout planning
Section 4: Marketing and Promotion
- Marketing strategies and tools
- Digital marketing and social media
- Creating an effective promotional campaign
Section 5: Sales and Sponsorship
- Sales techniques
- Sponsorship acquisition and management
- Building long-term partnerships
Section 6: Operations Management
- Logistics and supply chain management
- On-site operations
- Technology and event management software
Section 7: Financial Management
- Budgeting and financial planning
- Cost control and ROI analysis
- Financial reporting and analysis
Section 8: Risk Management
- Identifying and mitigating risks
- Health, safety, and security
- Crisis management planning
Section 9: Leadership and Team Management
- Leadership styles and skills
- Building and managing teams
- Conflict resolution and negotiation
Section 10: Ethics and Professionalism
- Industry standards and ethics
- Professional Conduct
- Continuous professional development
Certificate Description
Upon successful completion of this training course, delegates will be awarded a Holistique Training Certificate of Completion. For those who attend and complete the online training course, a Holistique Training e-Certificate will be provided.
Holistique Training Certificates are accredited by the British Accreditation Council (BAC) and The CPD Certification Service (CPD) and are certified under ISO 9001, ISO 21001, and ISO 29993 standards.
CPD credits for this course are granted by our Certificates and will be reflected on the Holistique Training Certificate of Completion. In accordance with the standards of The CPD Certification Service, one CPD credit is awarded per hour of course attendance. A maximum of 50 CPD credits can be claimed for any single course we currently offer.
Discover the world of exhibition management and its significance in creating successful events. Learn about key functions, planning tips, and the qualities that make a great event manager. From showcasing products to fostering networking opportunities, effective exhibition management leaves a lasting impact, enhancing brand recognition and driving business growth.
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Holistique Training draws distinction as one of the pioneers in the field of training and professional development solutions since 2008.