Media and Marketing


Media and Marketing Sales & Marketing

Course Info

Code IND11-107

Duration 5 Days

Format Classroom

Media and Marketing
Available Dates City Fees Actions

Course Summary

 

Within the modern world, effective marketing through media is essential to ensure an organisation can remain successful. Marketing helps promote and advertise a desired service, product or message that will attract consumers to interact with them. There are a vast variety of ways an organisation can utilise media, and many of them come with their own benefits and challenges.


 

 

To guarantee success, an organisation must understand the platform they intend to use. Each platform has a primary purpose, and often a particular target audience will dominate that platform. They will have to carefully analyse the target audience and assess the ideal platform to use. Once the platform is established, the organisation needs to create detailed plans and strategies to help them connect with their audience.


 

 

When it comes to marketing through media, communication is key. Those involved need to communicate in a clear and concise way, to ensure the target audience can fully engage. Through the use of social media, the organisation can talk directly with their consumers and generate a personal connection. This provides further opportunity to create a demand where they can drive traffic away from the social media platform and onto their personal websites.


 


 

During this course, you’ll learn:


 

To understand the importance of media and marketing for the success of an organisation.
To explore the various types of media, their benefits, and limitations.
To effectively manage an organisation’s reputation on a local, regional, and international level.
To analyse behaviours and attitudes towards the organisation and utilise media to improve reputation.
To assess the entire process of producing media, including planning, strategizing, implementing, and monitoring performance.
To evaluate the potential challenges media may pose and how to navigate them.
To develop knowledge of the five Ps in relation to media marketing.
To utilise media for brand development and promotion.

 

This course is designed for anyone within an organisation that is involved in media and marketing. It would be most beneficial for:


 

Marketing Directors
Online Community Engagement Managers
Social Media Managers
PR Personnel
Communication Managers
Sales Directors
Media Relations Representative

 

This course uses a variety of adult learning styles to aid full understanding and comprehension. Participants will review real-world examples of media marketing to highlight key features, communication methods and strategies.


 

 

Participants will be granted ample opportunities to engage in a range of learning exercises and methods to ensure a full development of knowledge relating to the taught content. Using all the necessary equipment provided to them, they will partake in presentations, group discussions, individual and group activities. This variety will ensure the participants can align existing knowledge with the information and skills of the taught content.


 


Course Content & Outline

 

Section 1

 

Fundamentals of Media
Defining what media is.
Exploring the various types of media, their advantages, and disadvantages.
Identifying the purpose of different media channels and how an organisation can best utilise them.
Reviewing the concepts of the marketing mix and the five Ps.
The importance of establishing a unique and recognisable brand.


 

 

Section 2

 

Media Management Process
Establishing the organisations goals, objectives, and expectations of different media channels.
Creating action plans detailing media strategies, innovative ideas, target audience and promotional materials.
Organising sponsorships and promotions that align with the organisation’s goals.
Creating a media team dedicated to managing content output.
Maintaining a positive reputation with consumers.

 

 

 

Section 3

 

Communication Through Media
The vitality of clear and concise communication.
Combining different methods of communication to effectively convey a message – written, verbal, and non-verbal.
Aligning public content with different platforms to ensure consistency and prevent confusion.
Assessing the target audience and tailoring the communication style to fit their needs.
Direct and open communication with consumers through social media platforms.


 

 

Section 4

 

Social Media
How social media has evolved the media industry.
Creating social media accounts and ensuring brand consistency throughout.
Personally connecting with consumers through likes, commenting, sharing pictures and videos.
Utilising SEO factors to drive traffic from social media platforms to the organisation’s website.
Analysing algorithms and trends to guarantee maximum engagement.


 

 

Section 5

 

Crisis Management
What would be considered a crisis when managing media.
Responding to hate and criticism in a calm and appropriate manner.
Enabling all possible security features when using social media platforms.
The inevitability of human error – accepting responsibility for mistakes.
Repairing reputation post-crisis.

Certificate Description

Upon successful completion of this training course, delegates will be awarded a Holistique Training Certificate of Completion. For those who attend and complete the online training course, a Holistique Training e-Certificate will be provided.

Holistique Training Certificates are accredited by the British Accreditation Council (BAC) and The CPD Certification Service (CPD), and are certified under ISO 9001, ISO 21001, and ISO 29993 standards.

CPD credits for this course are granted by our Certificates and will be reflected on the Holistique Training Certificate of Completion. In accordance with the standards of The CPD Certification Service, one CPD credit is awarded per hour of course attendance. A maximum of 50 CPD credits can be claimed for any single course we currently offer.



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Media and Marketing Sales & Marketing

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