Strategic Planning for Healthcare
Course Info
Code IND05-124
Duration 5 Days
Format Classroom
Course Summary
Healthcare is an industry that is ever evolving as patient demands and wants are changing at an exponential rate. To compensate for the fast-paced environment, healthcare organisations must utilise methods of strategic planning focused on improving daily functions.
To understand the effectiveness of strategy, is it important to have a strong understanding of the industry standards and the strategies equipped by other organisations. Developing a competitive advantage through competitor and personal analysis will demonstrate personal strengths and areas for improvement.
Those developing strategies must also comprehend the planning process. Establishing strong and specific goals is essential for strategy planning, as it can open up pathways to success that were otherwise unseen. Using strategic thinking methods and techniques, individuals can successfully create innovative ideas and begin the stages of planning, analysing and implantation. New strategies also allow for the opportunity to increase the value of processes and functions which will improve patient satisfaction and overall productivity.
During this course, you’ll learn:
- To understand the importance of strategic planning within healthcare.
- To comprehend key healthcare topics, innovation and new technologies that have greatly influenced the industry.
- To utilise various methods of planning and innovation to create new ideas to improve organisational performance.
- To analyse key functions and features of the organisation and how they contribute to overall success.
- To integrate the use of strategy thinking, strategic planning and momentum strategic management to achieve outstanding results.
- To establish goals and objectives relating to performance improvement and utilise strategic management techniques to achieve these.
- To navigate around strategic challenges and reduce negative influences on strategy.
This course is designed for anyone with the responsibility of strategic thinking, planning, and management within an organisation. It would be most beneficial for:
- Operations Managers
- Hospitals Directors
- Financial Advisors
- Strategy and Development Managers
- Senior Executives
- Healthcare Facilities Managers
This course uses a variety of adult learning styles to aid full understanding and comprehension. Participants will review case studies of established healthcare organisations to highlight specific strategies that have increased their performance and patient satisfaction.
They will be given all necessary to complete the variety of learning exercises provided which include presentations, video materials, group discussions and group activities. This combination of learning exercises and methods ensures that the participants are able to fully develop their knowledge of the taught content. The focus on group activities will also allow them to demonstrate the practical skills related to the topics.
Course Content & Outline
Section 1
Fundamentals of Strategy
- Defining what is meant by the term ‘strategy’ in relation to the healthcare sector.
- Exploring the common types of strategies and their typical purpose.
- Understanding the evolution in patient demands and explaining how strategic thinking, planning and management helps meet these demands.
- Investigating established healthcare organisations to understand their approach to strategic planning.
Section 2
Competitive Advantage
- Securing available data of other healthcare organisations to analyse specific strategies and how they have improved performance.
- Describing the difference between directional strategy and strategic alternatives and recognising these in other organisations.
- Working collaboratively with other healthcare organisations to generate a greater understanding of strategy planning and application.
- Exceeding industry standards of strategic planning and innovation to get a step ahead of competitors.
Section 3
Strategy Planning
- The importance of appreciating the thorough process of strategy planning.
- Establishing organisational goals and objectives in alignment with patient demands and medical board expectations.
- Understanding each stage of the strategy planning process and how they contribute to strategy success.
- Utilising various methods of innovative thinking to discover new methods and technologies to improve existing functions.
Section 4
Adding Value to Strategy
- Enhancing the patient-facing experiences through empathetic communication, quick response times and dedication to treatment.
- Communicating strategy with colleagues to increase excitement and motivation to ensure smooth implementation of strategy.
- Managing strategy budget and finances to reduce potential costs and resource waste.
Section 5
Implementing Strategies
- Monitoring the performance of strategies as they come into action.
- Fostering an environment open to change and accepting of new strategies and development.
- Carefully analysing the resources, the strategies utilising and adjusting where necessary to remain within the resource and finance budget.
- Managing strategy risks through risk assessments and providing corrective actions when risks occur to reduce function down-time.
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