New products fuel a company's growth, innovation, and competitive edge; however, they also carry significant risks, especially when launched without a comprehensive strategy. A poorly planned product launch can lead to financial losses, wasted resources, and missed opportunities. The foundation of any successful new product launch lies in a well-crafted business case—an essential document that serves as a persuasive pitch, laying out the justification for the product and securing the necessary buy-in from stakeholders. A compelling business case can mean the difference between your product moving forward or being shelved in favour of competing initiatives. This document must be convincing, anticipate potential challenges, address risks, and present a clear path to profitability.
Writing a business case for a new product requires strategic thinking, data analysis, and persuasive communication. The case must be thorough yet concise, with each component—from market analysis and financial projections to risk assessments and resource requirements—working together to tell a cohesive story that resonates with investors, executives, and team members alike. This course, Writing New Product Business Cases , equips participants with the tools to craft powerful business cases that build credibility, confidence, and enthusiasm for new product ideas.
Participants will learn the structured formats and persuasive language techniques necessary to produce a business case that addresses all relevant issues and withstands scrutiny. With practical exercises and examples, this course will cover everything from identifying key components to tailoring messages for diverse audiences. By the end of the course, you’ll be able to articulate a compelling case for any new product, capturing attention and securing the support needed to turn innovative ideas into reality. Whether aiming to introduce a groundbreaking product or improve an existing line, this course provides essential skills to elevate your approach to business case writing.
Upon completion of this course, participants will be able to:
This course is intended for
Teaching takes place in various settings, including face-to-face in a classroom environment. It will ensure that participants can expand their knowledge of the subject and increase their skill set. The course is delivered via various methods by a specialist tutor. This will include PowerPoint presentations, reviewing articles and other relevant materials, group or individual exercises and discussions. There may be some independent work set, and the course will require submitting articles to demonstrate understanding and an end-of-course test. Note-taking is encouraged, and you are welcome to use electronic devices. The course manual will form part of the learning but will give you references for the future. You are encouraged to ask questions and, if needed, spend time one-on-one with your tutor to review any issues. You can network with peers in similar roles during your time in the classroom.
Section 1: Business Case and Assessors
Section 2: Product Success and Market Challenges
Section 3: The Product Fit Within the Organisation
Section 4: Business Case Writing, Resource and Justification
Upon successful completion of this training course, delegates will be awarded a Holistique Training Certificate of Completion. For those who attend and complete the online training course, a Holistique Training e-Certificate will be provided.
Holistique Training Certificates are accredited by the British Accreditation Council (BAC) and The CPD Certification Service (CPD), and are certified under ISO 9001, ISO 21001, and ISO 29993 standards.
CPD credits for this course are granted by our Certificates and will be reflected on the Holistique Training Certificate of Completion. In accordance with the standards of The CPD Certification Service, one CPD credit is awarded per hour of course attendance. A maximum of 50 CPD credits can be claimed for any single course we currently offer.