استكشاف سياسات الحكومة العامة والعلاقات الحكومية في العالم العربي: دليل شامل

Section 1: Introduction to Public Policy

• What is public policy? Definitions, concepts, purposes, and guiding principles.
• The typical process of creating and implementing public policies.
• Key influences on policy formulation — internal and external factors.
• Understanding who is responsible for creating, overseeing, and evaluating public policies.
• Exploring possible alternatives and complementary approaches to traditional public policy.

Section 2: Delivering Public Policy Effectively

• Why efficient policy delivery matters for societal and organisational success.
• Models of policy delivery: their strengths, weaknesses, and appropriate use.
• Factors that enable or hinder successful policy delivery.
• The 5-C protocol (Content, Context, Clients/Coalitions, Commitments, Capacity) — understanding its role in effective delivery.
• How to evaluate the impact and success of a public policy.

Section 3: Strategic Public Affairs Management

• The role and importance of public affairs in shaping perceptions and outcomes.
• Risks and consequences of poor public affairs management.
• Mapping and analysing the sociopolitical environment using data-driven tools.
• Understanding how the political process influences public affairs.
• Using public affairs strategies to build trust, enhance relationships with stakeholders, and gain competitive advantage.

Section 4: Public Affairs and Government Relations Strategies

• Planning and developing effective public affairs and government relations strategies.
• Setting clear goals, objectives, desired outcomes, and anticipating potential risks.
• Leveraging relationships with government bodies and media to achieve objectives.
• Balancing public affairs, public relations, and government relations in a cohesive strategy.
• Applying the implementation toolkit — communication, facilitation, sustainability, anticipation, and innovation.

Section 5: Government Relations and Public Administration

• The importance of public policies in fostering successful government relations.
• Common frameworks for developing effective government relations strategies.
• How efficient public administration supports strong government relationships.
• The impact — positive and negative — of public policy efficiency on government relations.

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