Brand reputation is crucial for business success. It builds trust, drives purchases, and encourages recommendations. Organic marketing is a cost-effective way to attract customers.
A brand manager collaborates with design, copywriting, and business teams to create a lasting, impactful brand. They ensure the brand image meets stakeholder expectations before the market launch.
Successful brand managers think creatively, innovate, and develop strong interpersonal and negotiation skills. They build relationships across departments, manage strategic changes, and deliver a brand design that resonates with internal and external audiences
Upon completion of this course, participants will be able to:
This training is designed for anyone responsible for creating a new brand, or marketing strategy or is involved in researching a company’s changing target audience. It would be most beneficial for:
This training uses various adult learning methods to aid full comprehension and understanding. Participants will view presentations containing other companies that have undergone brand development, review their changes, and see how conversion increases as a result.
They will conduct group work with customer segmentation and personality types to understand how a brand change could benefit the business and work on providing suggested changes to more effectively engage the audience. Together, they will be provided with a mock-up company and be asked to pitch back a potential brand change to the rest of the group, citing the reasons and expected benefits of the amendments.
Section 1: Introduction to Branding
Section 2: Your Role As a Brand Manager
Section 3: Branding Models
Section 4: Your Brand Management Process
Section 5: Celebrating Equality & Identity
Section 6: Customer Segmentation
Section 7: Evaluation & Continuous Improvement
Upon successful completion of this training course, delegates will be awarded a Holistique Training Certificate of Completion. For those who attend and complete the online training course, a Holistique Training e-Certificate will be provided.
Holistique Training Certificates are accredited by the British Accreditation Council (BAC) and The CPD Certification Service (CPD), and are certified under ISO 9001, ISO 21001, and ISO 29993 standards.
CPD credits for this course are granted by our Certificates and will be reflected on the Holistique Training Certificate of Completion. In accordance with the standards of The CPD Certification Service, one CPD credit is awarded per hour of course attendance. A maximum of 50 CPD credits can be claimed for any single course we currently offer.