Advanced Social Media Training


Management & Leadership Media and Marketing Sales & Marketing

Course Info

Code IND11-104

Duration 5 Days

Format Classroom

Advanced Social Media Training
Available Dates City Fees Actions

Course Summary

 

Within the modern world, social media has become incredibly important in many aspects. For the majority of the younger generations, and some older generations, their entire lives have been spent online. This has transformed the way consumers interact with organisations and services, and to remain relevant, it is critical for organisations to engage in social media to build rapport with their audience.


 

 

Social media is far more complex than one might expect. There are a vast range of factors that can influence an organisation’s success and it is important for the organisation to effectively strategize and plan their online presence and identify. There must be a strong understanding of how to best optimise their content and navigate social media algorithms that dictate what is popular and worth promoting.


 

 

Not only must an organisation consider the inner workings of the social media network, but they must fully engage with their target audience. Social media users crave interaction, and being able to effectively communicate is essential to creating the foundation of trust. To further develop a connection, organisation’s will need to interact with various trends as they happen, as these are the ideal method to increasing reputation and maintaining likeability.


 


 

During this course, you’ll learn:


 

To understand the vitality of social media in the modern world.
To assess various advanced strategies to help reinvent social media presence.
To review thematic planning techniques to generate relevance of content and stay in time with trends.
To utilise time-efficient workflows to boost commercial impact of activity.
To comprehend the latest features of popular social media networks and predict future changes and improvements.
To conduct mature approaches to measuring and reporting on performance.
To analyse ideal content formats and targeting methods for leading channels.
To visualise and plan for the contribution of effective social media marketing can have on an organisation.

 

This course is designed for anyone within an organisation who wishes to develop their social media presence to increase an organisation’s success. It would be most beneficial for:


 

Social Media Managers
Business Owners
Marketing Directors
Sales Directors
Social Media Officers
PR Personnels
Community Managers

 

This course uses a variety of adult learning styles to aid full understanding and comprehension. Participants will analyse existing social media pages of established organisations to highlight communication and optimisation techniques that have led to success.


 

 

To ensure the participants have full opportunity to engage with the taught content, they will partake in a variety of presentations, video materials, group discussions and individual activities. This will allow them to combine their existing knowledge with the advanced social media knowledge and skills.


 


Course Content & Outline

 

Section 1

 

Introduction to Social Media
Identifying different types of social media platforms and their primary purpose.
Reviewing the evolution of media from traditional to digital.
Assessing the latest trends and understanding how they may originate.
Comparing the benefits and limitations of social media.
Consequences of a poor social media presence.
The roles and responsibilities of a social media manager.


 

 

Section 2

 

Developing a Social Media Strategy
Establishing the overall goals for the organisation’s social media presence.
Advanced approaches to innovative social media planning.
Visualising and developing an online identity and maintaining a consistent brand throughout the digital world.
Passive and proactive methods to increase content engagement.
Designing a high-impact multi-channel content calendar to enable the organisation to strategically promote their image.


 

 

Section 3

 

Target Audience and Trends
Identifying the target audience and their primary platforms.
Building a following through dialogue and emotional connection with the target audience.
Engaging with similar interests and people as the target audience.
The importance of spreading awareness, building trust, and aligning beliefs with the audience.
Interacting with typical trends of the target audience – liking, commenting, and sharing.


 

 

Section 4

 

Optimisation and Tracking Performance
Methods and tools to effectively measure social media success.
Gauging the commercial value of social media presence and performance.
Regularly utilising techniques to boost social media productivity.
Navigating ranking algorithms to ensure the organisation’s content is readily visible and accessible to the target audience.
Emerging formats to grab attention and increase network traffic.


 

 

Section 5

 

Social Media Management
Investigating the different social media networks, their purpose, and typical audiences.
Adjusting organisation content to best suit each platform and audience.
Accepting criticism, backlash and approaching resistance in a calm and respectable manner.
Utilising in-app security features to protect the accounts.

Certificate Description

Upon successful completion of this training course, delegates will be awarded a Holistique Training Certificate of Completion. For those who attend and complete the online training course, a Holistique Training e-Certificate will be provided.

Holistique Training Certificates are accredited by the British Accreditation Council (BAC) and The CPD Certification Service (CPD), and are certified under ISO 9001, ISO 21001, and ISO 29993 standards.

CPD credits for this course are granted by our Certificates and will be reflected on the Holistique Training Certificate of Completion. In accordance with the standards of The CPD Certification Service, one CPD credit is awarded per hour of course attendance. A maximum of 50 CPD credits can be claimed for any single course we currently offer.



Related Article

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Course Video



Categories

Management & Leadership Media and Marketing Sales & Marketing

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