In today’s highly competitive retail landscape, strong branding and strategic merchandising are essential to attract customers, differentiate offerings, and drive sales. This course provides an in-depth look at how to develop compelling brand identities and implement merchandising tactics that align with consumer behaviour, market trends, and business goals. Participants will explore the intersection between brand perception, product presentation, and customer experience across both physical and digital retail environments.
Through practical sessions, case studies, and collaborative exercises, attendees will learn how to position brands effectively, build visual merchandising plans, and analyse retail performance to optimise strategies. This course equips retail professionals with actionable tools to stay relevant, competitive, and customer-focused.
By the end of this course, participants will be able to:
- Understand core principles of retail branding and its impact on consumer decision-making.
- Create strategic merchandising plans that maximise visibility, engagement, and sales.
- Align brand identity with visual and sensory elements across in-store and online retail.
- Use customer insights and data to enhance merchandising effectiveness.
- Analyse retail trends to adapt branding and merchandising approaches accordingly.
- Foster emotional connections between brand and consumer through storytelling and design.
This course is ideal for:
- Retail and store managers.
- Brand strategists and merchandisers.
- Marketing and visual design teams.
- Entrepreneurs in the retail sector.
- Product managers and retail consultants.
- E-commerce and omnichannel professionals.
The course blends interactive lectures, visual branding walkthroughs, real-world case studies, retail trend reviews, and practical merchandising design workshops. Participants will also engage in group activities and brand audits to apply the techniques discussed. Hands-on assignments will ensure the concepts are directly translatable to the participants’ professional contexts.
Day 5 of each course is reserved for a Q&A session, which may occur off-site. For 10-day courses, this also applies to day 10
Section 1: Fundamentals of Retail Branding
- Key components of a strong retail brand identity.
- Brand values, personality, and positioning.
- Aligning branding with consumer expectations.
- Case studies on global retail branding success.
- Brand equity and customer loyalty.
Section 2: Consumer Psychology and Visual Merchandising
- The role of psychology in retail and shopping behaviour.
- Visual hierarchy, store layout, and sensory triggers.
- Creating emotional appeal through displays and storytelling.
- Optimising shelf space and traffic flow.
- Interactive merchandising in digital environments.
Section 3: Strategic Merchandising Planning
- Planning product assortments and inventory rotation.
- Seasonal and promotional merchandising strategies.
- Aligning merchandising with brand campaigns.
- Tools for planogram development and space management.
- Coordination between buying, branding, and display teams.
Section 4: Branding Across Retail Channels
- Ensuring brand consistency across in-store and online platforms.
- Adapting branding to omnichannel customer journeys.
- Mobile merchandising and digital display strategies.
- Influencer collaborations and branded content.
- Personalisation and loyalty-building through branded experiences.
Section 5: Analytics and Trend-Driven Adjustments
- Tracking merchandising performance: KPIs and metrics.
- Using consumer insights and retail analytics.
- Market and trend forecasting for strategic agility.
- Sustainable branding and ethical merchandising practices.
- Post-pandemic retail branding transformations.
Upon successful completion of this training course, delegates will be awarded a Holistique Training Certificate of Completion. For those who attend and complete the online training course, a Holistique Training e-Certificate will be provided.
Holistique Training Certificates are accredited by the British Accreditation Council (BAC) and The CPD Certification Service (CPD), and are certified under ISO 9001, ISO 21001, and ISO 29993 standards.
CPD credits for this course are granted by our Certificates and will be reflected on the Holistique Training Certificate of Completion. In accordance with the standards of The CPD Certification Service, one CPD credit is awarded per hour of course attendance. A maximum of 50 CPD credits can be claimed for any single course we currently offer.
- Course Code IND09-113
- Course Format Classroom, Online,
- Duration 5 days
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