Conference & Business Hospitality Management
Course Info
Code IND15-103
Duration 5 Days
Format Classroom
Course Summary
Hospitality is an industry that Is vital for society’s daily function. Travel and tourism is noted as the reason many communities are able to sustain themselves, and hospitality is the main industry that enables tourism to be possible. Conferences are a way to gather leading figures within the business hospitality industry and offer rewards and share new innovations.
Conference and business hospitality management must go through several stages to remain successful. Planning and organising is a vital factor, as no event can exist without extensive planning. Plans should detail every function, employee and function that will be required for the conference, and the budget required to accommodate these. Once the planning is in progress, there should be a strong emphasis on promoting the event. There are a vast range of platforms and social media channels that can be used for event promotion, and those in charge should investigate the desired audience and conclude on the primary way to reach them.
The final stage of conference management is meeting guest needs. Ensuring guests are entertained and enjoying the conference is the main sign of success. Communicating with guests and opening up a conversation in regard to their satisfaction will allow for positive and constructive feedback and how to best improve future events.
During this course, you’ll learn:
To understand the importance of conference and business hospitality within an organisation.
To explain the concepts and principles behind conference etiquette.
To describe the consequences of poor conference and business hospitality management.
To effectively organise different functions within the event to meet expectations and maintain engagement.
To create a plan detailing each feature of the conference, necessary resources, and the budget.
To coordinate different exhibits relating to the overall theme of the conference.
This course is designed for anyone within business hospitality management and those responsible for arranging and hosting conferences. It would be most beneficial for:
Business Owners
Operations Managers
Planning and Design Managers
Financial Advisors
Hospitality Directors
Project Managers
Events Coordinators
This course uses a variety of adult learning styles to aid full understanding and comprehension. Participants will review case studies of successful conferences to highlight key functions that contributed to success, and potential challenges or shortcomings experienced.
There will be a variety of learning methods offered to promote learning and ensure the participants gain an in-depth understanding of the taught content. Through a combination of presentations, discussions, role-playing activities and individual activities, the participants will have ample opportunities to develop their knowledge and practise their learned skills alongside their peers.
Course Content & Outline
Section 1
Introduction to Business Hospitality
Defining what business hospitality is, its necessity and importance within an organisation.
Exploring what is typically involved within a business conference.
What internal and external factors can influence the success of a conference.
Managing resources, people, and quality throughout the conference lifetime.
Describing the different roles within hospitality, their typical skills, competencies, and responsibilities.
Section 2
Planning the Event
Understanding what needs to be planned and why – catering, entertainment, exhibitions, security and more.
Establishing the goals and objectives of the event and how to ideally achieve these.
Utilising various innovative methods to brainstorm and foster ideas for a memorable event.
Exploring the expectations of potential guests and planning how to meet these.
Methods and techniques to aid in creating a thorough plan.
Section 3
Promoting the Event
Creating an eye-catching message to share across media platforms.
Reaching out to successful professionals within hospitality to gain public support and awareness.
Utilising different communication channels to engage with potential guests.
Interpreting business data and investigating market research on the ideal methods of reaching the target audience.
Ensuring promotion is consistent until the conference date.
Section 4
Managing all Functions
Engaging with the organised functions within the conference and ensuring maximum efficiency.
Offering motivational words and encouragement to those employed at the event.
Monitoring performance throughout the conference.
Delegating different tasks to employees based upon changing demand and their skill potential.
Arranging external functions to enable guest accessibility – hotels, transport, registration and more.
Section 5
Attendee Focus
Prioritising customer happiness and satisfaction throughout.
Greeting guests upon arrival, throughout the conference and on departure.
Being open to feedback and constructive criticism and making necessary adjustments where possible.
Presenting and communicating with confidence in both language and body language.
Ensuring accessibility within the conference for all guests.
Ethics in Hospitality: Building Trust and Success Through Integrity
Discover the importance of work ethics in hospitality, explore key principles, and learn how ethical practices drive success. Uncover 9 important ethics, understand codes of ethics, and embrace responsibility in the tourism and hospitality industries.
Discover the importance of work ethics in hospitality, explore key principles, and learn how ethical practices drive success. Uncover 9 important ethics, understand codes of ethics, and embrace responsibility in the tourism and hospitality industries.
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