Course Content & Outline
Introduction to Business Hospitality
Defining what business hospitality is, its necessity and importance within an organisation.
Exploring what is typically involved within a business conference.
What internal and external factors can influence the success of a conference.
Managing resources, people, and quality throughout the conference lifetime.
Describing the different roles within hospitality, their typical skills, competencies, and responsibilities.
Understanding what needs to be planned and why – catering, entertainment, exhibitions, security and more.
Establishing the goals and objectives of the event and how to ideally achieve these.
Utilising various innovative methods to brainstorm and foster ideas for a memorable event.
Exploring the expectations of potential guests and planning how to meet these.
Methods and techniques to aid in creating a thorough plan.
Creating an eye-catching message to share across media platforms.
Reaching out to successful professionals within hospitality to gain public support and awareness.
Utilising different communication channels to engage with potential guests.
Interpreting business data and investigating market research on the ideal methods of reaching the target audience.
Ensuring promotion is consistent until the conference date.
Engaging with the organised functions within the conference and ensuring maximum efficiency.
Offering motivational words and encouragement to those employed at the event.
Monitoring performance throughout the conference.
Delegating different tasks to employees based upon changing demand and their skill potential.
Arranging external functions to enable guest accessibility – hotels, transport, registration and more.
Prioritising customer happiness and satisfaction throughout.
Greeting guests upon arrival, throughout the conference and on departure.
Being open to feedback and constructive criticism and making necessary adjustments where possible.
Presenting and communicating with confidence in both language and body language.
Ensuring accessibility within the conference for all guests.
Certificate Description
Upon successful completion of this training course, delegates will be awarded a Holistique Training Certificate of Completion. For those who attend and complete the online training course, a Holistique Training e-Certificate will be provided.
Holistique Training Certificates are accredited by the British Accreditation Council (BAC) and The CPD Certification Service (CPD), and are certified under ISO 9001, ISO 21001, and ISO 29993 standards.
CPD credits for this course are granted by our Certificates and will be reflected on the Holistique Training Certificate of Completion. In accordance with the standards of The CPD Certification Service, one CPD credit is awarded per hour of course attendance. A maximum of 50 CPD credits can be claimed for any single course we currently offer.