This program is designed to immerse you in the dynamic world of destination and hospitality, emphasising vision, leadership, productivity, and strategic business implementation.
To create a successful and profitable destination, it’s important to understand the key areas, including visionary leadership, to cultivate an innovative mindset and navigate the evolving landscape of destination and hospitality. Productivity is also essential to keep moving and fluidly make changes based on your audience, optimising workflows and leveraging technology for efficiency gains.
Implementing business strategies tailored to destination and hospitality management will be a focal point, offering practical insights aligned with industry trends and consumer preferences. This course will also help you to stay updated on the latest industry trends, emerging technologies, and global best practices to elevate your expertise and maintain competitiveness.
You will also learn essential skills in customer service, client and stakeholder management, team management, and crisis handling, which will enhance your professional credibility by providing the knowledge and tools necessary for making strategic decisions, positively impacting your organisation, and building lasting professional relationships.
Upon completion of this course, participants will be able to:
This course is designed for anyone responsible for managing a destination and making trending changes to marketing initiatives whilst handling a set budget. It would be most beneficial for:
This course uses a variety of adult learning styles to aid full understanding and comprehension. Participants will look through previous case studies to understand the magnitude of responsibilities that come with destination management. They will talk through trainer-led presentations to understand the individual elements that they’ll be responsible for and get to put into practice, the tools and techniques that will enable them to make organisation and time management of all tasks much more manageable.
In groups, the participants will assess the risks of various destinations and prepare an action plan for a site inspection and make amendments to projects and marketing based on current risks.
Section 1: Global Clients & Destination History
Section 2: Site Inspections & Risk Assessments
Section 3: Food & Beverage Planning
Section 4: Funding, Budgeting & Sponsorships
Section 5: Sustainability & Ethics
Section 6: Using Technology to Harness Your Benefits
Section 7: Branding & Marketing
Section 8: Taking the Destination Management Certified Professional Exam
Upon successful completion of this training course, delegates will be awarded a Holistique Training Certificate of Completion. For those who attend and complete the online training course, a Holistique Training e-Certificate will be provided.
Holistique Training Certificates are accredited by the British Accreditation Council (BAC) and The CPD Certification Service (CPD), and are certified under ISO 9001, ISO 21001, and ISO 29993 standards.
CPD credits for this course are granted by our Certificates and will be reflected on the Holistique Training Certificate of Completion. In accordance with the standards of The CPD Certification Service, one CPD credit is awarded per hour of course attendance. A maximum of 50 CPD credits can be claimed for any single course we currently offer.