Digital Marketing Mastery for Food and Beverage

This advanced training course provides a comprehensive exploration of digital marketing and brand management strategies specifically designed for the Food & Beverage (F&B) industry. As digital platforms redefine consumer engagement, F&B professionals must master how to build authentic brand identities, create powerful online experiences, and convert digital visibility into tangible business growth.

Participants will gain deep insights into content strategy, social media campaigns, influencer collaborations, and data-driven marketing tools. The course also covers reputation management, storytelling in culinary branding, and omni-channel customer experience, preparing attendees to lead marketing innovation in a highly competitive and fast-evolving market.

Section 1: The Digital Landscape of F&B Marketing 

• Overview of the digital transformation in the global F&B industry. 
• Changing consumer behaviour and expectations in the online era. 
• Role of digital touchpoints — websites, social media, mobile apps, and delivery platforms. 
• Analysing competitors and market positioning through digital benchmarking. 

Section 2: Brand Identity and Storytelling for F&B 

• Fundamentals of F&B brand building: purpose, values, and differentiation. 
• The psychology of food branding and emotional connection with customers. 
• Crafting a brand story that reflects authenticity and culture. 
• Designing visual identities — logos, packaging, and aesthetic consistency. 

Section 3: Social Media, Influencers, and Content Creation 

• Choosing the right social platforms for F&B audiences (Instagram, TikTok, YouTube). 
• Creating visual and narrative content that drives engagement. 
• Working with food influencers and brand ambassadors strategically. 
• Managing brand reputation and online reviews. 
• Planning content calendars and engagement metrics. 

Section 4: Data-Driven Digital Campaigns 

• Introduction to paid advertising and digital campaign management. 
• Using analytics to measure campaign performance and ROI. 
• SEO and SEM fundamentals for restaurant and F&B websites. 
• Customer segmentation, targeting, and personalisation using CRM data. 
• Case study: analysing a successful restaurant or beverage campaign. 

Section 5: Integrating Brand Strategy, Experience, and Growth 

• Building an omni-channel brand experience: physical + digital integration. 
• Driving customer loyalty through digital experiences and feedback loops. 
• Leveraging technology: AI, automation, and chatbots in F&B marketing. 
• Designing a growth roadmap for sustainable brand expansion. 

Upon successful completion of this training course, delegates will be awarded a Holistique Training Certificate of Completion. For those who attend and complete the online training course, a Holistique Training e-Certificate will be provided.

Holistique Training Certificates are accredited by the British Accreditation Council (BAC) and The CPD Certification Service (CPD), and are certified under ISO 9001, ISO 21001, and ISO 29993 standards.

CPD credits for this course are granted by our Certificates and will be reflected on the Holistique Training Certificate of Completion. In accordance with the standards of The CPD Certification Service, one CPD credit is awarded per hour of course attendance. A maximum of 50 CPD credits can be claimed for any single course we currently offer.