Course Info
Code IND17-103
Duration 5 Days
Format Classroom
Course Summary
For any organisation, communication Is a vital aspect that often can dictate their success or failure. This is especially true for government organisations who practices rely heavily on the effectiveness of their internal and external communication.
Within government organisations, communication is essential for a variety of factors. They must be able to explain policies, rules, and regulations in a clear and concise manner that all members of the public are able to engage with. Not only does the specific language matter, but so does the manner which is told. The type of communication method can influence how a message is received and impact the reputation of the organisation.
To guarantee successful communication, there must be an understanding of the available channels and who the target audience is. Traditional media and social media have greatly evolved, and it is important to know how to address these various platforms. Alongside these open areas of communication, those involved must know how to manage backlash and negative responses in a calm and collected manner and continue to promote the organisational message in a respectable way.
During this course, you’ll learn:
To understand the vitality of effective communication for government employees.
To analyse organisation wide issues and identify causes and solutions.
To comprehend the value of external communication fields – social media, crisis, branding, partnerships, and reputation.
To assess the benefit of effective internal communication strategies.
To explore the consequences of poor internal and external communication.
To drastically improve all methods of communication and ensure all communication channels are fully accessible.
To identify the most effective communication methods and techniques for different situations.
To establish government campaigns and accurately monitor communication performance
This course is designed for anything within government organisations who wish to develop their communication knowledge and skills. It would be most beneficial for:
Operation Managers
Communication Managers
Social Media Managers
Internal Communications Personnel
Senior Executives
Stakeholders in government organisations.
Project Managers
Accessibility Managers
This course uses a variety of adult learning styles to aid full understanding and comprehension. Participants will investigate established government organisations to highlight key methods, tools and strategies surrounding communication, and further identify situations where communication was lacking.
They will partake in a variety of learning exercises designed to aid in a full development of the knowledge and skills related to government communication. This will include seminars, discussions, case studies and group role-playing activities. By working in a group setting, participants will be able to engage their newly learned skills and offer and receive constructive criticism from others.
Course Content & Outline
Section 1
Introduction to Strategic Communication
Identifying the key benefits of effective communication.
Utilising communication to build rapport and improve reputation on a personal and governmental level.
Understanding government information and the inner networking aspects.
Analysing stakeholders and important external personnel.
How culture influences culture and vice versa.
Effective planning of goals, objectives, strategies, and resources.
Section 2
Communicating with the External Environment
Evaluating the vast influence of media on a local, regional, and global level.
Reviewing the evolution of communication through the mass use of social media.
Maintaining media relations at a personal and governmental level.
Establishing and managing a brand that reflects personal and government beliefs and goals.
Associated risks with media and crisis communication and management.
Section 3
Establishing Effective Internal Communication
Involving employees with organisational success.
Analysing the advantages and disadvantages of different methods of communication.
Adjusting communication methods based upon the receiving audience.
Reinforcing communication channels and ensuring full accessibility – screen-reader friendly, braille alternatives and translators.
Increasing internal inline engagement.
The importance of line-management communication.
Section 4
Utilising Communication Tools
Synergising different communication channels to promote the same message.
Identifying different print and digital tools, their benefits, and limitations.
Sponsorships and event involvement to encourage communication.
Directing a message through appropriate channels.
Understanding when communication is necessary or should be reduced.
Section 5
Communication in Practice.
Connecting the dots with planning, strategy, and execution.
Focusing on the non-verbal aspects of communication – body language and presentation.
Communicating with confidence, clearness, trust, and integrity.
Responding appropriately to backlash and resistance.
Monitoring and measuring performance to identify areas for improvement.
Elevating Leadership through Effective Communication
Influential communication is the cornerstone of effective leadership. Discover the importance of communication skills, the persuasive leadership style, and practical tips to become an influential communicator as a leader.
Influential communication is the cornerstone of effective leadership. Discover the importance of communication skills, the persuasive leadership style, and practical tips to become an influential communicator as a leader.
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