Strategic Stakeholder Management through Effective Communication
Course Info
Code PO4-114
Duration 5 Days
Format Classroom
Course Summary
In the rapidly evolving digital landscape, adept communication skills are paramount for successful project execution and sustained business performance. This comprehensive course offers a master class in management communication tailored to the demands of the digital era. Participants will gain insights into navigating the complexities of stakeholder relationships, ensuring effective communication across diverse platforms and audiences. From understanding stakeholder needs to mitigating conflict and driving consensus, this course equips professionals with the tools to excel in stakeholder management.
Upon completion of this course, participants will be proficient in:
- Identifying and eliminating barriers to effective communication.
- Understanding stakeholder dynamics and their impact on project outcomes.
- Assessing the advantages and drawbacks of digital communication methods.
- Managing conflicts and competing priorities within stakeholder interactions.
- Strategically engaging stakeholders with divergent interests.
- Setting and managing stakeholder expectations for quality and performance.
- Utilising research-backed strategies for impactful digital communication.
- Implementing continuous improvement practices in communication processes.
- Maintaining stakeholder engagement through transparent reporting and progress updates.
This training is designed for professionals across various industries and roles, including but not limited to:
- Leaders, supervisors, and managers seeking to enhance their communication and stakeholder management skills.
- Human resources professionals responsible for managing employee engagement and organisational communication.
- Public relations and marketing personnel involved in stakeholder engagement and brand management.
- Project teams and managers responsible for driving project success through effective communication with stakeholders.
- Commercial and supply chain executives involved in vendor and partner management.
- Sales and marketing teams aiming to enhance customer engagement and satisfaction through effective communication strategies.
Course Content & Outline
Section 1: Understanding Communication Dynamics
- Exploring the psychology of communication and dispelling myths surrounding digital communication.
- Overcoming barriers to effective digital communication and leveraging email as a communication tool.
- Integrating insights from neuroscientific research to enhance communication strategies.
- Navigating cross-cultural communication nuances and understanding generational differences.
- Avoiding 'groupthink' pitfalls in decision-making processes.
Section 2: Stakeholder Identification and Management
- Identifying and categorising stakeholders based on their roles and interests.
- Understanding stakeholder expectations, commitment levels, and motivations.
- Defining the management role in fostering positive stakeholder relationships.
- Prioritising stakeholder requirements and aligning them with business objectives.
- Managing stakeholder resistance and gaining buy-in for project initiatives.
Section 3: Effective Communication Strategies
- Identifying and overcoming communication barriers and filters.
- Managing organisational politics and navigating external stakeholder relationships.
- Handling difficult stakeholders and resolving conflicts effectively.
- Selecting appropriate communication methodologies for clear and impactful messaging.
- Mastering the art of influence and stakeholder engagement.
Section 4: Building Trust and Rapport
- Leveraging position, knowledge, and personal power to gain stakeholder commitment.
- Establishing rapport and understanding personality preferences for effective communication.
- Recognising and addressing manipulative behaviours while fostering trust.
- Managing challenging behaviours and transforming confrontation into cooperation.
Section 5: Application and Target Audience
- Application of effective communication strategies in various professional contexts.
- Target audience: Leaders, supervisors, HR staff, PR and marketing professionals, project teams, commercial and supply chain executives, sales and marketing teams.
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