In the dynamic landscape of contemporary business, mastering the art of influencing and creating impact through effective communication is paramount. This specialised skill set enables individuals to shape perceptions, drive decisions, and foster positive outcomes.
A strategic approach to business communication involves not only the adept use of language but also a deep understanding of the audience, context, and desired objectives. By honing influencing techniques and leveraging persuasive communication strategies, professionals can navigate complex corporate environments with finesse.
Whether it's presenting ideas persuasively, gaining buy-in for essential projects, or communicating effectively in various technological platforms, the ability to influence and create impact through business communication is a cornerstone of successful leadership and organisational effectiveness.
During this course, you’ll learn:
This course is designed for anyone responsible for enhancing business communication methods in order to create innovative solutions with relevant stakeholders. It would be most beneficial for:
This course uses a variety of adult learning styles to aid full understanding and comprehension. Participants will review the best ways to present an idea to stakeholders in order to gain buy-in and understand the nuances of external communication, emotional intelligence and body language.
They will watch videos discussing the importance of a strategic project plan with all of the essential elements of forward-thinking considered. They will then go through a trainer-led presentation to understand what to expect of media and external attention and how to deal with negativity from the press or competitor sources professionally.
Section 1
The Power of Persuasion
Section 2
Gaining Buy-in for Innovation
Section 3
Navigating Organisational Dynamics
Section 4
Media & Stakeholder Communication Strategies
Section 5
The Art of Public Speaking