Public Relations & Etiquette
Course Info
Code IND15-105
Duration 5 Days
Format Classroom
Course Summary
Within any type of organisation, there will always be a strong focus on managing public relations and etiquette. Public relations manage the public opinion of the organisation and helps maintain a positive reputation which leads to greater support from clients and other organisations.
There are many methods to managing public relations, and within the modern world this is primarily done through social media. Social media platforms have opened up world-wide opportunities for engaging with the public regarding different topics. Being able to communicate with various audiences is an ideal way of building personal relationships and gaining trust.
However, when it comes to public relations, conducting oneself with a high level of etiquette is an essential factor in maintaining professional relationships. Etiquette is respected by all those high-ranking within organisations, and utilising good manners and etiquette is a valuable method of showing and receiving respect.
During this course, you’ll learn:
To understand the importance of managing public relations and etiquette within an organisation.
To recognise the consequences of poor public relations management and etiquette.
To comprehend the concepts, principles and standards of public relations and etiquette.
To explore how etiquette standards vary between cultures and regions and how to accommodate these when interacting with international clients or professionals.
To represent the organisation at various functions and build relationships and respect from others within the field.
To meet with important guests and clients and conduct oneself in a proper and respectful manner.
This course is designed for anyone within an organisation who is responsible for managing public relations. It would be most beneficial for:
Social Media Managers
PR Professionals
Business Owners
Senior Executives
Marketing Managers
Event Coordination Officers
Communications Directors
This course uses a variety of adult learning styles to aid full understanding and comprehension. Participants will review case studies of established organisations to investigate their approach to public relations and highlight how these are effective and identify areas where there is potential for improvement.
The participants will be provided with all the necessary tools to partake in the learning methods which include seminars, open discussions, role-playing and individual activities. This combination of learning methods guarantee that the participants can develop a full and comprehensive understanding of the taught content, and demonstrate any related practical skills.
Course Content & Outline
Section 1
Introduction to Etiquette and Protocol
Defining what etiquette and protocol are, its necessity and importance within a business setting.
Understanding how correct etiquette can influence external perceptions on the organisation.
Exploring concepts and principles of etiquette and how these can vary depending on culture or global region.
Assessing how to accommodate different types of people and meet all expectations.
Section 2
Managing Relationships
Utilising etiquette and protocol as a method of gaining reputation among clients, businesses, and other professionals.
Identifying key behaviours that help earn respect – greetings, handshakes, introductions and more.
Assessing people’s personality types and how that influences the way they communicate.
Adjusting body language and verbal language depending on the person or audience.
The importance of physical gestures – event invitations and gifts.
Section 3
Hosting Events
The key stages of hosting an event – planning, feasibility study, designing, financing, and managing.
Creating the guest list and inviting those who can benefit the organisation.
Utilising dinners, parties, and other formal events as a method of networking.
Representing the organisation with confidence and pride.
Staying true to the organisation image and values to gain support and increase reputation.
Common mistakes to avoid while hosting professional events.
Section 4
Dealing with Media
How the new age of technology has evolved PR standards.
Communicating directly with clients and other businesses through social media.
Engaging in open discussions while maintaining organisation values.
Acknowledging miscommunication and mistakes and making amends when appropriate.
Facing confrontation with professionalism and confidence.
Answering questions and accepting constructive feedback.
Section 5
Crisis Management
Assessing risks to various aspects of the organisation and measuring their potential impact on public relations.
Identifying circumstances of crisis as soon as possible to allow maximum recovery time.
Evaluating reputation damage and strategizing on how best to proceed.
Utilising various channels to minimise damage.
Understanding the necessity of accepting accountability and making genuine amends to resolve issues.
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