This course will equip senior communication and PR professionals with advanced strategic communication, policy formulation, and team management skills. Participants will learn to develop and manage effective communication strategies, implement robust policies and procedures, and lead PR teams to achieve organisational goals.
Upon completion of this course, participants will be able to:
This course is ideal for senior communication and PR professionals responsible for designing, managing, and implementing communication strategies and campaigns. It suits those leading communication departments or teams and anyone involved in strategic communication planning and policy development.
The training will blend interactive lectures, case studies, group discussions, and practical exercises. Participants will engage in real-world scenarios to apply learned concepts and receive feedback on their performance.
Section 1: Communication Department Fundamentals
Section 2: Policy and Procedure Development
Section 3: Communication Campaign Planning
Section 4: Press Office Management
Section 5: Leadership and Team Management
Upon successful completion of this training course, delegates will be awarded a Holistique Training Certificate of Completion. For those who attend and complete the online training course, a Holistique Training e-Certificate will be provided.
Holistique Training Certificates are accredited by the British Accreditation Council (BAC) and The CPD Certification Service (CPD), and are certified under ISO 9001, ISO 21001, and ISO 29993 standards.
CPD credits for this course are granted by our Certificates and will be reflected on the Holistique Training Certificate of Completion. In accordance with the standards of The CPD Certification Service, one CPD credit is awarded per hour of course attendance. A maximum of 50 CPD credits can be claimed for any single course we currently offer.