- Table of Contents
- Introduction
- 1. Digital Product Management Specialization - University of Virginia (Coursera)
- 2. Become a Product Manager - Udacity
- 3. Product Strategy - Kellogg School of Management (Northwestern University)
- 4. Product Management Certification - Product School
- 5. Product Management & Marketing For B2B at Holistique Training
Introduction
Product management is a dynamic and multidisciplinary field focused on the development, positioning, and continuous improvement of products. It involves understanding market needs, creating product strategies, and ensuring the successful execution of product development from ideation to launch. Product managers act as the bridge between various departments, including engineering, marketing, sales, and customer support, to align all efforts toward the creation of valuable products that meet user needs and drive business objectives. This role requires a blend of technical knowledge, business acumen, and strong interpersonal skills to effectively manage product lifecycles and deliver solutions that satisfy both customers and stakeholders.
1. Digital Product Management Specialization - University of Virginia (Coursera)
Summary: This course focuses on modern product management techniques, including agile methodologies and hypothesis-driven development. It covers the entire product lifecycle, from ideation to market launch.
- Duration: 5 months (flexible schedule)
- Language: English (with subtitles in 10 languages)
- Level: Advanced
What does a Digital Product Management Specialization course teach you?
This course teaches modern product management techniques, including agile methodologies and hypothesis-driven development. It covers the entire product lifecycle, from ideation to market launch, emphasizing customer-centric strategies and product road mapping.
Who should take the Digital Product Management Specialization course?
This course is ideal for professionals looking to enhance their product management skills, including current product managers, business analysts, and project managers. It's also suitable for those aspiring to transition into product management roles.
Why should you take the Digital Product Management Specialization course?
You should take this course to gain a comprehensive understanding of advanced product management concepts and to improve your ability to create and launch successful products. The certification can also enhance your career prospects by demonstrating your expertise in modern product management practices.
2. Become a Product Manager - Udacity
Summary: This program is designed for experienced product managers looking to deepen their skills. It covers advanced product management processes, brand management, and creating user-centered prototypes.
- Duration: 4 months
- Language: English
- Level: Advanced
What does a Become a Product Manager course teach you?
This course covers the essentials of product management, including advanced processes, brand management, creating user-centered prototypes, and product lifecycle management. It also includes practical exercises to apply these concepts.
Who should take the Become a Product Manager course?
The course is designed for individuals with some experience in product management who are looking to deepen their knowledge. It's also suitable for professionals from related fields like marketing, engineering, and design who want to transition into product management.
Why should you take the Become a Product Manager course?
Taking this course will help you develop a deeper understanding of product management, refine your skills, and enhance your ability to manage products effectively. It also provides a valuable certification that can help you advance your career.
3. Product Strategy - Kellogg School of Management (Northwestern University)
Summary: This course is aimed at mid-level professionals and focuses on strategic product management. It includes practical exercises in product roadmapping and SaaS pricing models.
- Duration: 2 months
- Language: English
- Level: Intermediate to Advanced
What does a Product Strategy course teach you?
This course focuses on strategic aspects of product management, including product roadmapping, market analysis, customer segmentation, and pricing strategies. It teaches participants how to create and implement effective product strategies.
Who should take the Product Strategy course?
This course is aimed at mid-level professionals, including product managers, marketing managers, and business strategists. It's also suitable for executives who want to gain insights into strategic product management.
Why should you take the Product Strategy course?
You should take this course to enhance your strategic thinking and decision-making skills in product management. It provides advanced knowledge and practical tools to develop and execute successful product strategies, which can significantly impact your organization's success.
4. Product Management Certification - Product School
Summary: This certification offers various tracks for different levels, including beginner and senior product manager certifications. It includes live online sessions, group activities, and a final product presentation.
- Duration: 5 days full-time or 8 weeks part-time
- Language: English
- Level: Beginner to Advanced
What does a Product Management Certification course teach you?
This certification program offers various tracks tailored to different levels of experience. It covers fundamental and advanced product management topics, including market research, product development, user experience design, and go-to-market strategies. It also includes interactive sessions and a final product presentation.
Who should take the Product Management Certification course?
The course is suitable for a wide range of individuals, from beginners to experienced product managers. It caters to those looking to start a career in product management as well as seasoned professionals seeking to update their skills and knowledge.
Why should you take the Product Management Certification course?
You should take this course to gain a thorough understanding of product management principles and practices, enhance your skills, and earn a certification that can boost your career. The program's comprehensive curriculum and practical approach make it valuable for professional growth.
5. Product Management & Marketing For B2B at Holistique Training
Summary: In this course participants will develop essential sales knowledge to generate support for a product and learn how to align stakeholders and partners with successful product outcomes. They will acquire skills to budget for materials and resources, set client expectations, and familiarize themselves with product roll-out and creation procedures. The course emphasizes the importance of effective marketing and demonstrates how to showcase product benefits and functions to meet market requirements. Additionally, participants will analyze and monitor product success, recognize necessary changes, and implement continuous improvement through a 'lessons learned' structure.
- Duration: 5 days
- Language: English
- Level: Intermediate to Advanced
What does a Product Management & Marketing For B2B course teach you?
This course teaches effective B2B marketing strategies, including sales knowledge, stakeholder alignment, budgeting for materials and resources, product roll-out and creation procedures, and the importance of marketing. Participants also learn to analyze product success and implement continuous improvement practices.
Who should take the Product Management & Marketing For B2B course?
This course is ideal for leaders, CEOs, senior managers, executives needing business communication skills, managers from non-marketing disciplines, B2B sales managers, new marketing professionals, and those looking to upskill for better job prospects.
Why should you take the Product Management & Marketing For B2B course?
You should take this course to develop comprehensive skills in B2B product management and marketing, enhance your ability to generate product support, set client expectations, and successfully launch products. It provides practical tools and knowledge to excel in competitive B2B markets.
Table: Summary of Best Product Management Courses in 2024
Course Name | Duration | Language | Level |
Digital Product Management Specialization - University of Virginia (Coursera) | 5 months (flexible schedule) | English (with subtitles in 10 languages) | Advanced |
Become a Product Manager - Udacity | 4 months | English | Advanced |
Product Strategy - Kellogg School of Management (Northwestern University) | 2 months | English | Intermediate to Advanced |
Product Management Certification - Product School | 5 days full-time or 8 weeks part-time | English | Beginner to Advanced |
Product Management & Marketing For B2B - Holistique Training | 5 days | English | Intermediate to Advanced |
In today's fiercely competitive landscape, standing out in B2B markets has never been more challenging. With countless companies vying for attention and constant pressure to offer lower prices, many products risk becoming commoditised, reducing them to mere price points rather than value-driven solutions.
Marketing campaigns aren’t as simple as they may first appear. You need to identify your target audience, discover their interests and habits and place innovative and creative advertisements in front of them using a marketing platform they are most likely to access.
Launching and managing a product’s journey in a business-to-business environment can be tricky. Although you may have the authority to put plans into practice in your own organisation, you have no power over other companies to buy into or implement your strategies or to purchase
To succeed at sales and marketing within an organisation, one needs to understand the sales process, the customer base, and the relevant markets. Encouraging sales will be incredibly difficult without knowledge of each influential factor as the organisation will lack any beneficial insight.
