Advanced Events Management
Course Info
Code PM2-113
Duration 5 Days
Format Classroom
Course Summary
Hosting official events could be a massive part of your marketing or PR practices in order to promote your services and products. They’re also beneficial to gain stakeholders and investors, giving them the full pitch and experience. In order to create a professional event that will impress your guests and follow all of the appropriate guidelines, it’s important to be prepared.
Advanced protocol and events management techniques will help you to develop appropriate communications styles for remote and face-to-face events and explore opportunities to influence and negotiate with an audience.
Developing a smoothly run event with a great schedule and interesting discussions will give you a positive reputation as a business and employer, meaning that you’re likely to gain more interest. The rule of reciprocity also means that if you throw an amazing event for your guests, they will feel more obliged to provide something in return, whether that be their custom, financial support or expertise.
Organising events isn’t just about planning your schedule for the day though, you’ll also need to consider refreshments, health and safety concerns, risk assessments, and contractors in order to ensure everything goes off without a hitch.
- To create an organised event schedule that suits your attendees.
- To market your event to fill your venue.
- To use a variety of communication techniques to engage with your audience.
- To identify the most appropriate venue for your event.
- To accommodate all of your audience’s needs and develop accurate risk assessments to determine where changes need to be made.
- To develop a variety of packages to create a VIP offering.
- To set prices for your ticketed events to ensure value for money.
- To understand how your events can benefit your PR and marketing strategies.
- To create contingency plans to mitigate risk areas or last-minute changes.
This course is designed for anyone who is responsible for large events planning in order to market the business or secure funding. It would be most beneficial for:
- Business Owners
- Operations Managers
- Project Planners
- PR Professionals
- Marketing Managers
- Front of House Staff
- Sales Managers
- Account Managers
- Account Executives
This course uses a variety of adult learning styles to aid full understanding and comprehension. Participants will see presentations to view best practices in event planning and will conduct group work to create a suitable schedule for a relevant event, which looks into risk assessments, time planning, and budgeting.
Participants will also be involved in group seminars to understand health and safety implications, contractor responsibilities, and scheduling in order to gain the best feedback from events and learn how to make use of limited budgets to pitch their business.
Course Content & Outline
- How an event can affect the business's future.
- Communication methods to strengthen your message.
- Relationship management.
- Developing your 6-point PR plan.
- Aiming at the right audience.
- Establishing a cohesive event management team.
- What are you trying to achieve?
- Your VIPs.
- Who to invite: stakeholders, clients, and fundraisers.
- Your refreshment and bathroom responsibilities.
- Selecting the best venue.
- Stage management and establishing the goals of your key speakers.
- Your run time order.
- How long should each section last?
- Refreshment breaks to maintain interest.
- How networking can benefit you and others at your event.
- Budgeting for staff time and experience.
- Managing contractors.
- Advertising your event.
- How to reach the right audience.
- The effects of social media attention.
- Conducting interviews on key attendees.
- Your lasting records for memorabilia and modification.
- In-house media attention.
- Assessing your budget and deciding between essential and non-essential.
- Accommodation and extras.
- Providing outstanding service.
- Understanding multiple learning styles and communication methods.
- Seating and activities.
- Entertainment opportunities between scheduling.
- Your risk assessment and creating a contingency plan.
- How to deal with accidents or health and safety issues on the day.
- Corporate sign-in to gain a contact list for future events.
- How did the day go?
- Collecting feedback from attendees.
- Pain points and how to avoid them in the future.
- What would you change?
- What would you do again?
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