Social media marketing for businesses


Management & Leadership Media and Marketing

Course Info

Code IND11-105

Duration 5 Days

Format Classroom

Social media marketing for businesses
Available Dates City Fees Actions

Course Summary

 

Social media has revolutionised the way we communicate as a society. Every region of the world partakes in social media and have developed their own platforms specific to their interests and social needs. This has opened up a whole new method of marketing for businesses and organisations as it allows masses of people to view and engage with their desired content.


 

 

Just as it is with other areas of the business, to be successful on social media it is crucial to establish a recognisable brand. This brand needs to remain consistent throughout all platforms and should accurately reflect the business’ purpose, goals, and beliefs. To accompany their brand, the business must understand how to investigate trending topics and involve themselves with it, whether that be producing their own content or liking, commenting, and sharing others’ content.


 

 

There must also be a great focus on the consumers themselves. As the ones that will be interacting with the business, it is essential to build a positive relationship with them. Creating dialogue relating to key interests, pop culture or world issues are guaranteed to open a line of communication. However, a business must also prepare for backlash and criticism and understand how to ideally navigate a negative response.


 


 

During this course, you’ll learn:


 

To understand the importance and influence social media has in the modern markets.
To comprehend how social media can be used in a professional manner for a business.
To effectively plan, design and develop a social media identity and voice.
To analyse competitor social media pages to understand ideal ways to engage with the target audience.
To explain the five P’s and how these apply to social media marketing.
To establish a competent social media team to manage various platforms and generate value through content engagement.
To assess ideal methods of interacting with the target audience to build rapport and improve organisation reputation.

 

This course is designed for anyone within an organisation who wishes to create or develop their social media presence to enhance their marketing reach. It would be most beneficial for:


 

Social Media Managers
Marketing Directors
Sales Directors
Business Owners
Community Engagement Managers
Copywriters
PR Personnels
Media Relations Representative

 

This course uses a variety of adult learning styles to aid full understanding and comprehension. Participants will review genuine examples of social media pages created by established organisations to highlight methods of communication, SEO features and trends.


 

 

They will partake in a variety of learning methods and exercises to ensure a full and comprehensive understanding of the taught content. These methods include presentations, video materials, case studies and individual activities. This will guarantee the participants are able to effectively alight their existing knowledge with the taught content and skills.


 


Course Content & Outline

 

Section 1

 

Introduction to Social Media
Identifying the various social media platforms, their purpose, and primary users.
Describing the marketing mix and the five P’s and explaining how these can apply to social media.
The importance of developing a unique online identity that remains consistent to the business brand.
Recognising the target audience and focusing on a particular platform with the strongest population of them.


 

 

Section 2

 

Building a Brand
Reflecting the organisation’s core beliefs throughout their social media presence.
Maintaining a consistent image between all social media platforms.
Exploring a communication style that will be well received by the target audience and suits the brand’s image.
Analysing past and present trends to accurately predict future trends.
Partaking in relevant trends as they are occurring.


 

 

Section 3

 

Marketing Through Social Media
Establishing expectations, goals and objectives for the use of social media.
How each platform is most suitable for particular methods of marketing.
Innovative techniques for generating value through online content.
Integrating typical marketing methods with consumer expectations, demands and wants.
Utilising SEO factors to redirect traffic from social media platforms to business related websites.


 

 

Section 4

 

Social Media Management
Examining the roles and responsibilities of a social media manager and social media team.
Understanding the consequences of poor social media management.
Following the Nine-step Ideal Participant Profile Process.
Assessing engagement analytics to adjust content based on performance.
Opening a direct line of communication with consumers.


 

 

Section 5

 

Reputation
Evaluating the response from the target audience and responding accordingly.
Managing negativity, filtering out hate and responding appropriately to complaints.
Listening to the consumer’s issues and wants to incorporate them into standard business practice.
Building trust and rapport through friendliness, openness and interaction.

Certificate Description

Upon successful completion of this training course, delegates will be awarded a Holistique Training Certificate of Completion. For those who attend and complete the online training course, a Holistique Training e-Certificate will be provided.

Holistique Training Certificates are accredited by the British Accreditation Council (BAC) and The CPD Certification Service (CPD), and are certified under ISO 9001, ISO 21001, and ISO 29993 standards.

CPD credits for this course are granted by our Certificates and will be reflected on the Holistique Training Certificate of Completion. In accordance with the standards of The CPD Certification Service, one CPD credit is awarded per hour of course attendance. A maximum of 50 CPD credits can be claimed for any single course we currently offer.



Related Article

Why Is Social Media Important for Your Small Business in 2024
Why Is Social Media Important for Your Small Business in 2024
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Course Video



Categories

Management & Leadership Media and Marketing

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