Working in public affairs or regularly communicating at a governmental level requires a level of skill. This course aims to help delegates understand the best practices and techniques for engaging with policymakers. You will learn how campaigns and media coverage is used as leverage when it comes to government relations. It also covers influencing government policy and shaping legislation and giving you confidence using practices for this in many different areas, and upskilling your ability to bolster your organisation's public image using promotions, thoughts, and causes.
The course investigates lobbying practice in detail and helps delegates understand the frameworks within and how they can apply them in different situations. It will also delve into various vital factors impacting how successful public affairs training courses are when implemented. You must understand the fundamental principles of government relations and public affairs. So, you will look at how you create a public affairs strategy and then implement the training of the strategy. It will give you the confidence to develop relationships with government officials and help you understand the best time to use each lobbying framework. Finally, you will spend some time learning how to design and implement media campaigns and activities.
Upon completion of this course, participants will be able to:
This course is intended for
Teaching takes place in a variety of settings, including face-to-face in a classroom environment, and will ensure that participants can expand their knowledge of the subject and increase their skill set. The course is delivered via various methods by a specialist tutor. This will include PowerPoint presentations, reviewing articles and other relevant materials, group or individual exercises and discussions. There may be some independent work set, and the course will require submitting articles to demonstrate understanding and an end-of-course test. Note-taking is encouraged, and you are welcome to use electronic devices to do this.
The course manual will form part of the learning but will give you references for the future. You are encouraged to ask questions and, if needed, spend time one to one with your tutor to review any issues. During your time in the classroom, you will be able to network with peers in similar roles.
Section 1: What is a Public Affairs Strategy?
Section 2: Public Affairs Framework
Section 3: Strategies for Working with the Media
Section 4: Strategies for Working with Governmental Officials
Section 5: Executing Lobbying and Public Affairs
Upon successful completion of this training course, delegates will be awarded a Holistique Training Certificate of Completion. For those who attend and complete the online training course, a Holistique Training e-Certificate will be provided.
Holistique Training Certificates are accredited by the British Accreditation Council (BAC) and The CPD Certification Service (CPD), and are certified under ISO 9001, ISO 21001, and ISO 29993 standards.
CPD credits for this course are granted by our Certificates and will be reflected on the Holistique Training Certificate of Completion. In accordance with the standards of The CPD Certification Service, one CPD credit is awarded per hour of course attendance. A maximum of 50 CPD credits can be claimed for any single course we currently offer.