Agribusiness & Consumer Relations
Course Info
Code IND10-104
Duration 5 Days
Format Classroom
Course Summary
Understanding consumer demands and wants is a crucial aspect of building consumer relations. Analysing trends of buying behaviour can allow a great insight to what consumers are more naturally drawn to, and what products they need to be further influenced to buy. Knowing past and present trends also allows the business to predict future consumer trends and prepare to meet these demands in advance before competitors.
Another vital aspect of consumer relations is community engagement. Particularly within the modern day through the development of social media, consumers have a certain expectation to be able to personally interact with the business on a more friendly level. An agribusiness that is able to communicate in a more personal way will be guaranteed to generate more consumer loyalty.
- To understand the importance of managing agribusiness and consumer relations within the agriculture industry.
- To assess the target consumers for individual products and services and explore how to best address them.
- To conduct regular market research to gain an understanding of present consumer trends.
- To utilise various methods of communication to engage with consumers and communicate on their wants and needs.
- To acknowledge the consequences of poor consumer relations on the organisation.
- To manage relationships throughout the supply chain to ensure all processes remain at maximum efficiency.
- To analyse existing customer trends to accurately predict future trends and establish action plans tailored to them.
- Social Media Managers
- Sales/marketing Directors
- Operations Managers
- Sustainability Advisors
- Agribusiness Consultants
- Communication Managers
- Community Engagement Specialists
To guarantee the participants can develop a full understanding of the thought content, they will have the opportunity to partake in a variety of seminars, video materials, group discussions and role-playing activities. This ensures they are able to comprehend the knowledge and practise the related practical skills.
Course Content & Outline
Section 1: Introduction to Agribusiness
- Defining what agribusiness is, its necessity and importance within global food production.
- Identifying each aspect of agribusiness and understanding their specific purposes.
- What internal and external factors can influence the productivity of agribusinesses.
- Understanding the role the consumer plays within the agriculture industry.
- The corporate and social responsibility accepted by agribusinesses.
Section 2: Consumer Awareness and Demand
- Conducting extensive market research to generate a thorough understanding of consumer wants and needs.
- Analysing past and present consumer trends to understand how demands evolve over time.
- Utilising consumer data to predict future trends and prepare for them.
- Exploring what influences trends and using different methods to influence them in the organisation’s favour.
Section 3: Community Engagement
- Understanding the vitality of personally engaging with consumers.
- Merging traditional and modern marketing techniques to advertise products.
- Adapting to the world of social media – building consumer and business relationships made easy.
- Engaging in open and honest communication with consumers.
- Communicating one-on-one or with different communities about products.
- Dealing with conflict in a mature and professional way to maintain business integrity.
Section 4: Crisis Management
- Conducting risk assessments throughout the organisation, including aspects of consumer relations.
- Analysing risk data to create a risk management plan detailing preventative measures and corrective actions.
- The purpose of crisis management – what social crisis may the business face?
- Remaining calm and collected during crisis – engaging with the community to offer reassurance.
Section 5: Transitioning to Sustainable Practices
- How sustainability can lead to a positive reputation.
- Consumer trends and demands being integrated within sustainable practices.
- Different methods of increasing agribusiness sustainability – recyclable packing, donating food leftovers, renewable energy and more.
- Engaging in community collaboration to improve sustainability practices.
Unlock the power of customer data analytics to drive business growth. Learn how to collect and utilise customer data and discover the latest trends in 2024.
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