The agricultural industry exists on a global level, and agribusiness is certainly included in that scale. For agribusinesses to remain successful, there must be a strong focus on developing consumer and business relations. With a positive relationship with consumers, the organisation will be able to generate community engagement and sell products as effectively.
Understanding consumer demands and wants is a crucial aspect of building consumer relations. Analysing buying behaviour trends can provide great insight into what consumers are more naturally drawn to and what products they need to be further influenced to buy. Knowing past and present trends also allows the business to predict future consumer trends and prepare to meet these demands before competitors.
Another vital aspect of consumer relations is community engagement. Particularly in the modern day, with the development of social media, consumers expect to be able to interact personally with the business on a more friendly level. An agribusiness that can communicate more personally will be guaranteed to generate more consumer loyalty.
Upon completion of this course, participants will be able to:
This course is designed for anyone responsible for managing consumer relations in the agriculture industry. It would be most beneficial for:
This course uses a variety of adult learning styles to aid full understanding and comprehension. Participants will review case studies of established organisations to highlight key methods and aspects of their interactions with their consumers.
To guarantee the participants can develop a full understanding of the thought content, they will have the opportunity to partake in a variety of seminars, video materials, group discussions and role-playing activities. This ensures they can comprehend the knowledge and practise the related practical skills.
Section 1: Introduction to Agribusiness
Section 2: Consumer Awareness and Demand
Section 3: Community Engagement
Section 4: Crisis Management
Section 5: Transitioning to Sustainable Practices
Upon successful completion of this training course, delegates will be awarded a Holistique Training Certificate of Completion. For those who attend and complete the online training course, a Holistique Training e-Certificate will be provided.
Holistique Training Certificates are accredited by the British Accreditation Council (BAC) and The CPD Certification Service (CPD), and are certified under ISO 9001, ISO 21001, and ISO 29993 standards.
CPD credits for this course are granted by our Certificates and will be reflected on the Holistique Training Certificate of Completion. In accordance with the standards of The CPD Certification Service, one CPD credit is awarded per hour of course attendance. A maximum of 50 CPD credits can be claimed for any single course we currently offer.